Commercial context
I understand what happens after the click, not just what looks good in the feed.
Ad Creative · UGC · Creative Strategy · AI Production
Creative that earns attention. Strategy that earns revenue.
A Studio Collective creates sharper ads, stronger positioning and launch-ready creative across paid social, UGC, AI-assisted production, copy and landing pages.
1,100+Orders generated through a founder-led brand
5 formatsStatics, UGC, scripts, landing pages and AI concepts
End-to-endFrom insight to launch-ready creative
Selected paid-social creative · tap to view work
About the Founder
A founder-led creative studio built around commercial judgement.
A Studio Collective creates performance-focused work that still feels premium. The studio is founder-led by Ade Adekoyejo and brings together paid social, UGC, AI-assisted production, Shopify, campaign direction and end-to-end brand thinking.
Because the studio was built from real founder experience, we do not treat the advert as an isolated asset. We think about the promise, landing page, offer and what the performance data says should happen next.
Creative strategy
Paid social
UGC direction
AI production
Landing pages
Founder mindset
What you are actually hiring
Not another person making random “content”.
I build creative around a reason to care: a customer tension, a sharp angle, a stronger promise or a better way to present the product.
The goal is simple: give brands more credible ideas to test across paid social, landing pages and campaign launches.
Why brands hire me
Ideas and execution
I can develop the angle, write the hook and help turn it into a usable asset.
Fast iteration
AI and structured testing help me create more useful options without lowering the standard.
Clear communication
Feedback, deliverables and next steps remain straightforward from brief to final files.
How the studio works
Senior thinking up front. Specialist execution where it adds value.
A Studio Collective leads strategy, creative direction, client communication and final quality control. Depending on the brief, trusted editors, designers, creators and production specialists may support delivery under one clear creative lead.
Strategy
Positioning, concepts, hooks, testing priorities and the commercial objective.
Direction
Briefs, references, creator guidance, shoot direction and production oversight.
Specialist production
Editing, design, AI production or UGC support matched to the scope of the project.
Final QA
Every asset is reviewed against the brief, brand and intended customer journey before delivery.
What I can do
Creative support that can actually be bought.
Ad concepts
Hooks, angles, static concepts, visual directions and variations built for Meta, TikTok and short-form feeds.
UGC scripts & direction
Creator briefs, opening hooks, shot lists, product demonstrations and story-led scripts that feel native.
AI-assisted creative
Faster visual ideation, product scenes, lifestyle concepts and production-ready starting points, refined by human judgement.
Landing-page thinking
Message matching, product-page copy, offer clarity and trust improvements so the click has somewhere convincing to land.
Creative audits
A direct review of your current ads, offer and funnel with practical recommendations rather than decorative slides.
Campaign direction
Positioning, launch themes, shoot direction and a clear creative system your team can continue using.
Selected projects
Strategy, execution and proof in one place.
Each project shows the objective, the creative route and what the work was designed to achieve.
01
Emotional Positioning
Identity-led campaign development for Open Heart.
View project ↘ 02Premium Product Positioning
Editorial creative and social-proof systems for Unity Link.
View project ↘ 03Performance Creative
Creative batches, Meta testing and purchase-led optimisation.
View proof ↘ 04Landing Page & Offer
Message matching, trust, offers and cross-sell execution.
View funnel ↘ 05AI Creative Workflow
Research, concepting, generation, human refinement and testing.
View process ↘ 06Creative Direction
From mood and model selection to final campaign assets.
View production ↘Selected campaign work
Different projects. Different formats. One commercial brain behind them.
The work below comes from founder-led brand building, campaign development and creative production. It is organised by the commercial problem solved, so brands can quickly see how the thinking transfers beyond jewellery.
01 · Emotional positioning
Open Heart
“An open heart doesn’t mean anyone gets in.”
The creative moved beyond jewellery features and made the product a symbol of boundaries, self-respect and selective access.
Objective
Make a familiar jewellery symbol feel emotionally distinct.
Challenge
Move beyond generic features without losing product clarity.
Approach
Identity-led copy, editorial visuals and message-matched landing pages.
Outcome
A repeatable creative route built around boundaries, self-respect and selective access.
02 · Premium product positioning
Unity Link
Premium without shouting.
This project used editorial framing, restrained copy and social proof to make the product feel repeatedly chosen rather than aggressively sold.
Objective
Increase perceived value without relying on aggressive urgency.
Challenge
Make a product in a crowded category feel repeatedly chosen.
Approach
Editorial framing, restrained copy and proof-led messaging.
Outcome
A premium campaign system that could scale across statics, UGC and landing pages.
UGC & creator-led work
Paid-social creative, presented in its native format.
Portrait-first creative shown in full 9:16 frames, so hooks, captions and product details remain visible. Tap any card for sound.
Real customer proof
Creative is stronger when the audience gives you the language.
The feedback shown here comes from real Vi LaVie customers and collaborators. I used customer language and reactions as inputs for social-proof creative, product messaging and future campaign angles.
Customer feedbackReview-led creativeMessage refinement
Meta Ads Manager
Data-driven creative that scales.
Managed paid-social campaigns from creative testing through optimisation, using purchase volume, CPC, CPM and cost per purchase to decide what deserved more budget and what needed another idea.
What the screenshot proves
- Multiple creative batches tested across video and static formats
- Hundreds of website purchases attributed to paid social
- Active optimisation using CPC, CPM and cost per purchase
- Creative variations organised into repeatable testing batches
How I used the data
High click-through alone was never enough. I compared platform performance with the website funnel to identify whether the next move was a stronger hook, a new format, clearer product-page messaging or a better offer.
Verified customer language
★★★★★
“People compliment it constantly but I love what it represents more.”Emily R. · Verified customer
4.7/5 brand rating · 749+ reviews
Trusted by founders & collaborators
Clear thinking, fast communication and creative that feels considered.
Feedback from people I have worked alongside, plus customer proof from the brand I built.
“★★★★★Ade thinks beyond making something look good. Every concept had a reason behind it, and he was always testing how creative decisions would affect the customer journey.
“★★★★★Communication was excellent throughout the project. Feedback was implemented quickly, ideas were well explained and the final creative felt premium.
“★★★★★People compliment it constantly but I love what it represents more.
1,100+Orders generated
749+Customer reviews
End-to-endCreative, paid social and funnel execution
Commercial proof
The creative was attached to a real business, real customers and real revenue.
These Shopify views show the commercial environment behind the work: more than 1,100 orders, a meaningful body of customer feedback and a product journey built around social proof, offer clarity and cross-selling.
1,117Orders recorded
1,113Orders fulfilled
749+Customer reviews
This is why I think beyond the advert itself. Creative, offers, product-page clarity, trust and basket-building all influence whether attention becomes revenue.
Website & funnel execution
Continuing the promise after the click.
The product page carries the premium visual language into a clear mobile buying experience, with reviews, product imagery and concise benefit-led copy.
- 181 product reviews placed close to the buying decision
- Clear price and product positioning
- Mobile-first product imagery and variant selection
Offer & basket growth
Making the next action obvious.
The page reinforces value after the add-to-cart moment through tiered offers, shipping clarity, customer proof and a complementary-product recommendation.
- Tiered 20%, 30% and 40% offer communicated visually
- 749+ review proof surfaced near the purchase journey
- Cross-sell module designed to increase basket value
On set · creative direction
Behind the work
I can own the idea and help carry it through production.
The footage shows me directing the photographer and models during a campaign shoot. My role covered the concept, visual direction, model positioning, asset selection and connecting the final creative back to the campaign objective.
Ade AdekoyejoCreative strategy · direction · paid social
AI workflow
AI speeds up the route to a better idea. It does not make the decision.
01
Research
Customer language, competitors and category patterns.
02
Angle
Define the tension, promise or identity worth testing.
03
AI ideation
Use ChatGPT, Claude and visual tools to widen the option set.
04
Human edit
Remove generic output and sharpen the brand point of view.
05
Production
Build the static, script, UGC brief or landing-page execution.
06
Test & learn
Use platform and funnel data to decide what survives.
What I have actually done
Useful creative skills, attached to real execution.
✓
Built a consumer brand from scratch
✓
Created static, UGC and AI-assisted ads
✓
Written hooks, scripts and product copy
✓
Managed hands-on Meta campaigns
✓
Built and improved Shopify product pages
✓
Directed shoots and selected campaign assets
✓
Used customer feedback to shape creative
✓
Connected ad metrics to website performance
How I work
A simple system for moving from insight to stronger creative.
01
Find the tension
What the audience wants, fears, believes or is tired of seeing.
02
Build the angle
Turn that tension into a clear promise, identity or reason to care.
03
Choose the format
Static, UGC, carousel, script, landing page or a coordinated mix.
04
Create variants
Enough meaningful variation to learn, not fifteen pointless font changes.
05
Launch & read
Use platform and funnel data to understand where the idea succeeds or leaks.
06
Build the system
Turn the winning principle into a repeatable creative direction.
What the work taught me
Useful lessons from real ads, real customers and real purchases.
Attention is only useful when the landing page continues the same promise.
Customer language usually beats founder language because it sounds less manufactured.
UGC and editorial creative solve different problems. Strong testing needs both.
CTR is a clue. Purchases, cost per purchase and funnel behaviour make the decision.
More variants are not automatically better. Each one needs a meaningful hypothesis.
Premium creative is not about making everything slower. It is about making every choice intentional.
Pricing
Ways we can work together.
Designed for brands that need useful creative quickly, without hiring a full in-house team.
Creative Audit
£149
A direct review of your ads, messaging and landing page.
- Written creative and funnel review
- 3 prioritised ad angles
- 2 creative improvements
- 1 landing-page recommendation
- Delivered as a concise PDF within 3 working days
Ad Concept Pack
£395
Fresh strategic thinking for an internal team or existing editor.
- 5 strategic ad concepts
- 10 opening hooks
- Copy and visual direction
- References for your editor or designer
- One revision round · 5 working days
Best for testing
Creative Sprint
From £695
A focused batch of launch-ready or test-ready creative.
- Research and positioning
- 5 concepts and 10 hooks
- 4 static or AI-assisted assets
- 2 UGC scripts or briefs
- One revision round · 7 working days
Monthly Creative Partner
From £1,200/mo
Consistent ideas, production and iteration for growing brands.
- Monthly creative roadmap
- Ongoing concepts and variants
- Performance-led creative review
- Weekly communication
- Scope agreed before each month
Good fit
I work best with brands that have a real product and need better ways to present it.
Tools & execution
The stack changes. The thinking should survive it.
Meta Ads ManagerShopifyChatGPTClaudePerplexityCanvaCapCutKlaviyoGoogle Analytics
A low-risk first step
Send me your website. I’ll show you what I would test.
For selected brands, I’ll send a short initial review with three ad angles, two creative improvements and one landing-page recommendation. Enough substance to judge how I think before paying me.
FAQ
Useful answers before another meeting appears on everyone’s calendar.
Do you only work with ecommerce brands?
No. The strongest fit is any brand that needs better digital creative, clearer positioning or paid-social concepts. Fashion, beauty, hospitality, property, apps, services and agencies can all use the same fundamentals.
Can you work with an agency or in-house team?
Yes. I can support overflow creative, develop concepts and briefs, or work alongside a media buyer, designer, editor or founder.
Can you create AI-assisted imagery and video?
Yes. AI is used to accelerate ideation and production, then the output is refined for brand consistency and actual commercial use.
Do you run the ads as well?
I have hands-on Meta experience and understand performance data. The exact scope can be creative-only, campaign support or a wider project depending on what the brand needs.
How quickly can a project start?
Small audits and concept sprints can usually begin quickly. Larger production or monthly work needs a clear brief, access to existing assets and an agreed testing plan.
Available for
Freelance projects, agency support and the right in-house role.
Start a project
Send me the brand. I’ll tell you what I’d make.
Share your website, current ads and the problem you are trying to solve. I will reply with the best starting point and a clear price.
Or email directly: info@shopvilavie.com